Hospitality Design
We design experiences,
not just spaces.
Hotel Lobby Concept | Interior Design
Spaces that stage experiences and make brands tangible
VU Interiors creates iconic hotel and hospitality concepts that merge atmosphere, function, and brand identity into one seamless experience.We merge interior design, psychology, and brand strategy into emotionally charged environments that captivate guests and drive loyalty.
Light, acoustics, materiality, and narrative combine into a coherent experience.
Services
Lobbies & Public Areas
Concept development, zoning, lighting design, and brand integration shape spaces with character and a strong sense of identity.
Guestroom Concepts
Focus: Comfort & retention
Spatial Brand Embodiment
The space becomes a brand ambassador: through narrative, visual composition, and distinctive lighting design, an authentic brand experience emerges.
Focus: Customer loyalty & recognition
Lobby Refresh
A renewed sense of presence. The lobby is the heart of your hotel — the place where arrival transforms into inspiration.
With Lobby Refresh, we develop a concept for the redesign of your lobby, bar, or café — visually refined through three photorealistic 3D renderings, precisely aligned with your brand, architecture, and guest experience.
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The result is a distinctive concept that enhances the character of your property and leaves a lasting impression.
You receive a clear foundation for your next design decision.
Hotel Staging
After a renovation or new build, distinctive photography becomes essential to present your property.
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With Hotel Staging, we accompany your photographer for a full day — guided by an intuitive sense for design, materials, and light.
In close collaboration with your marketing team, we curate the styling and detailing of every scene — from the lobby to the guest rooms and bar — ensuring the intended atmosphere is captured with precision and authenticity.
The result is a coherent visual identity that expresses the essence of your hotel — authentic, refined, and unmistakably on brand.
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Authentic atmosphere. Precise staging. Design that endures.
Visual Concept
Whether a new build, renovation, or conversion – even during closure periods, your team needs compelling visuals to communicate the reopening.
Through 3D-Rendering, we create photorealistic visualisations that bring your new interior concept to life before completion – ideal for online campaigns, social media, press, or print.
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Based on your plans and design direction, we develop detailed renderings that capture architecture, light, and atmosphere with authenticity and precision.
Your marketing team receives high-quality, brand-aligned imagery for all communication channels.
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Making the future visible. Experiencing spaces before they exist.
Our Approach
01
Analysis & Brand Strategy
Interior design is more than shaping space – it transforms brand, values, and identity into a living atmosphere.
02
Concept & Experience Design
We transform brand values into spatial narratives, orchestrating light, texture, acoustics, and flow to shape a lasting impression.
03
Planning & Realisation
From concept to completion: detailed design plans, material alignment, projectmanagement.
Each element is tested for durability, security, maintenance, and guest impact.
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Spatial Brand Embodiment
Even after project completion, we remain at your side – for refinement, hotel staging, or further development of the interior concept, ensuring your brand continues to live and evolve over time.
“Every space tells a story — ours are remembered.”
- Valeriu Ursu